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Recently heard about Heap which seems pretty cool, but I’m not sure if it would really be valuable, or simply another tool that I need to check. We are not at the point of using HubSpot/Marketo yet so Heap’s free plan could be a useful stopgap tool.
Do you use Heap? If so, what do you think?
If not, what analytics tool do you use and what are the pros/cons?
Google Analytics is a widely-used and comprehensive analytics platform, offering robust features for website and app tracking. Other platforms like Heap may offer unique features, but it’s essential to assess your specific needs and budget before deciding. Heap’s free plan could be beneficial for basic analytics needs, but it’s essential to evaluate its capabilities against your requirements. If you’re not using Heap, consider alternatives like Mixpanel or Kissmetrics, weighing their pros and cons based on factors like ease of use, features, and pricing.